Ultra Miami is one of the biggest music festivals in America. Held annually in Miami, it attracts crowds from all over the world to come together and celebrate music.

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With my redesign of the event collateral, I wanted to focus on the things that really mattered. Often times, navigating festival websites is confusing and time consuming. 99% of users want to know two things: set times, and general info.

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2015 was also the "International Year of Light" so I based my designs around this concept focusing on heavy light and "laser" based visuals while still displaying the important information in a simple way.