Ultra Music Festival Miami
Web Design and Typography
Ultra Miami is one of the biggest music festivals in America. Held annually in Miami, it attracts crowds from all over the world to come together and celebrate music.
With my redesign of the event collateral, I wanted to focus on the things that really mattered. Often times, navigating festival websites is confusing and time consuming. 99% of users want to know two things: set times, and general info.
2015 was also the "International Year of Light" so I based my designs around this concept focusing on heavy light and "laser" based visuals while still displaying the important information in a simple way.